The hard part shifted.

Revenue or learning.

Every project either makes money or teaches something valuable.

Kill fast.

Timing misses and market misreads go to the graveyard. Attachment kills momentum.

GTM you could run from the moon.

Channels that don't need IRL presence, long planning, or specific dates. AI-assisted outbound, short-form videos and programmatic SEO are the main go-to tactics. Events, sales calls, pure-play brand awareness aren't even considered.

The startup is a folder.

The entire company is represented as a directory hosted on git. Business logic, configuration, workflows—all readable and modifiable by agents. Infrastructure as code, but for everything.

Claude Code is the CMS.

Content management through agents and files instead of WordPress or headless platforms. Markdown beats admin panels when agents do the editing.

We shave the overhead.

Agents manage CSVs and scripts instead of paying for platforms. Direct API access to data providers replaces SEO tools, enrichment platforms, and CRMs. A SKILL.md instruction with a flat file beats most vertical SaaS for the basic use-cases.