The hard part shifted.

Building was hard, so everyone obsessed over what to build. Then it got easy, so everyone obsessed over building. The obvious move was to declare distribution the new bottleneck. That's half right.

The product and the channel are the same problem. A good onboarding screen is a viral TikTok clip. A data product with fresh data is SEO and LLM fodder.

undefined.enterprises builds products to test channels, and finds channels by building products. Not a product studio or a growth agency. We're undefined.

Approach

Revenue or learning.

Every project either makes money or teaches something valuable.

Kill fast.

Timing misses and market misreads go to the graveyard. Attachment kills momentum.

GTM you could run from the moon.

Channels that don't need IRL presence, long planning, or specific dates. AI-assisted outbound, short-form videos and programmatic SEO are the main go-to tactics. Events, sales calls, pure-play brand awareness aren't even considered.

Applied insights

The startup is a folder.

The entire company is represented as a directory hosted on git. Business logic, configuration, workflows—all readable and modifiable by agents. Infrastructure as code, but for everything.

Claude Code is the CMS.

Content management through agents and files instead of WordPress or headless platforms. Markdown beats admin panels when agents do the editing.

We shave the overhead.

Agents manage CSVs and scripts instead of paying for platforms. Direct API access to data providers replaces SEO tools, enrichment platforms, and CRMs. A SKILL.md instruction with a flat file beats most vertical SaaS for the basic use-cases.

Portfolio

Ask Analytics

pre-launch

Jan 2026

WooCommerce analytics plugin. Store owners query their data in natural language instead of building dashboard reports.

Jan 2026

Slack extension that refines messages before sending, ranked #2 Product of the Day and now in beta with 90 companies.

Ajunge

pre-launch

Feb 2026

Energy comparison for Romanian consumers. Upload a bill photo instead of filling multi-page forms to compare 40+ suppliers.

Dec 2025

API service for creating Apple Wallet passes, with traffic coming almost entirely from developers who discover it through ChatGPT or Perplexity.

Papertrail

pre-launch

Dec 2025

Company data sourced from GDPR requests and public EU filings. Verified information rather than self-reported CRM data.

ClickRemix

pre-launch

Nov 2025

Browser extension for editing page designs with text prompts. Changes CSS and JS live without opening developer tools.

findskill.md

graveyard

Jan 2026

CLI tool and registry for discovering Claude skills. Launched same day Vercel shipped native skills support. Timing problem.

Feb 2026

UK fuel price tracker using government data. 16k pages indexed and ranking in less than 24 hours.

SEOData

launched

Mar 2026

SEO data API that gives search volume, CPC, and competition metrics for keywords. Routes across multiple providers so AI agents can validate demand before building.

Velocity

12
Projects delivered
78
Days shipping
500k+
Users reached
2
Revenue positive

Contact

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